GRAPHIC ICONS
1. Ladislav Sutnar
a.
Pioneered what we now call information design
b.
Wrote books laying out important guidelines for
design systems
c.
Designed catalogs, books, exhibits, toys, and
more
2. Alvin Lustig
a.
Worked in multiple design desciplines
b.
Took an intellectual approach to solving
problems
c.
Designed groundbreaking book covers
3. Cipe Pineles
a.
Became the first female art director of a
mass-market American magazine
b.
Inducted into the NYADC and elected to its Hall
of Fam as the first woman
c.
Hired fine artists to illustrate mainstream
magazines
4. Bradbury Thompson
a.
Recycled vintage elements in modern design
b.
Designed and art directed 30-plus magazines
c.
Developed new concept for the alphabet
5. Erik Nitsche
a.
Understood that design could shape a company’s
public image
b.
Designed iconic scientific posters
c.
Elevated the standard for nonfiction book design
6. Josef Muller-Brockmann
a.
Advocated the use of the grid, sans serif type,
and objective photography
b.
Founded Neue Grafik to promote Swiss style
c.
Wrote the first comprehensive history of graphic
design
7. Paul Rand
a.
Mastered corporate identity, advertising, and
editorial design
b.
Developed strong identity programs for major corporations
c.
Influenced others through writing and teaching
8. Saul Bass
a.
Pioneered the art of film title design
b.
Developed comprehensive ad campaigns for movies
c.
Designed many well-known corporate identity
programs
9. Georg Olden
a.
Pioneered on-air television graphics
b.
Became the first notable African-American graphic
designer
10. Will Burtin
a.
Made complex information understandable through
design
b.
Advanced the understanding of science
c.
Organized multidisciplinary conferences on
communication
