GRAPHIC ICONS
The 1960s was a period of major social, political, and
cultural upheaval around the world. People rebelled against restrictive norms. This
emphasis toward action and activism filtered into graphic design. Developments
in printing technology gave designers more control over their work. Popular
culture mixed with fine art to create pop art, a less serious movement. It was
led by artists like Roy Lichtenstein and Andy Warhol. Even as the late
modernists continued pushing the ideas of the movement, a new generation of
designers began exploring different ways to communicate visually.
1. Ivan Chermayeff and Tom Geismar
a.
Design iconic logos and brand identities
b.
Introduced abstract design in corporate identity
in the US
c.
Design noteworthy exhibitions for major art and
cultural institutions
2. Yusaku Kamekura
a.
Combined European modernism with traditional
Japanese aesthetics
b.
Designed the first Olympics posters to use
photography
c.
Led and organized the Japanese graphic design
profession
3. Herb Lubalin
a.
Mastered expressive typography and type as image
b.
Rejected rational modernisms
c.
Established an influential type foundry
4. Seymour Chwast
a.
Combines illustration and design
b.
Incorporates historic styles
c.
Co-founded Push Pin Studios
5. Milton Glaser
a.
Blended historic styles to move past modernism
b.
Designs iconic logos, posters, magazines, and
resaurants
c.
Influences others through writing and teaching
6. George Lois
a.
Designed iconic and controversial magazine
covers
b.
Developed advertising campaigns for top brands
7. Wim Crouwell
a.
Designed radical typeface for computer use
b.
Co-founded influential multidisciplinary design
studio
c.
Developed grid system for museum communications
8. Walter Landor
a.
Pioneered design based on consumer research
b.
Built one of the world’s largest brand design
agencies
9. Otl Aicher
a.
Designed grid-based pictograms
b.
Co-founded influential design school
10. Michael Vanderbyl
a.
Expanded graphic design into multiple
disciplines
b.
Helped establish San Francisco as a design hub
11. Peter Saville
a.
Designed influential album covers
b.
Focused on conceptual imagery to make an
emotional connection between bands and their fans
