THE DIGITAL ERA
Apple Inc. launched the Macintosh personal computer in 1984.
It was more user-friendly than other PCs and with its desktop publishing
software, graphical user interface, and mouse, the Mac was uniquely geared to
designers. Using a computer didn’t automatically make designers better at their
craft. Instead, the new technology gave them more control and sped up their
exploration process. Emerging digital technology also changed typography,
exploding the number of typefaces available and giving designers the tools to
create and distribute their own fonts. Also during this time, design education
programs expanded and became more rigorous.
1. April Greiman
a.
Pioneered computer technology as a design tool
b.
Established New Wave design in the United States
2. Rudy Vanderlans and Zuzana Licko
a.
Founded experimental design journal
b.
Designed groundbreaking digital typefaces
c.
Embraced new design tools
3. Edward Fella
a.
Created handmade lettering and design
b.
Taught design for 25 years
c.
Embraced American vernacular in his work
4. Muriel Cooper
a.
Pioneered design for the screen
b.
Blended graphic design and computer science
c.
Designed important books and the design
profession and its practioners
5. Steven Heller
a.
Wrote hundreds of books and articles about
design
b.
Co-founded innovative educational programs
c.
Art directed The New York Times book review
6. Stephen Doyle
a.
Experiments with typography
b.
Harnesses color’s power to connect and
communicate
c.
Balances art and commerce
7. Paula Scher
a.
Illustrates with typography
b.
Designs distinctive identities for cultural
institutions and corporations
8. Michael Bierut
a.
Designs bold identities
b.
Co-founded online forum for design
9. John Maeda
a.
Combines design and technology
b.
Advocates computer knowledge for designers
c.
Leads well-known design collage
10. Stefan Sagmeister
a.
Designed innovative CD packaging
b.
Takes sabbaticals to experiment
c.
Pushes and provokes with his work
